Guessing costs you
When UX design is not employed you’re basing design decisions on assumptions and guesses, which means you’re going to get some things wrong. When things are wrong you end up with a bad user experience and the rate of adoption and acceptance by users drops dramatically. Statistics show that 70% of projects fail when the user experience disappoints. That’s why a UX approach to design can have such a dramatic impact on ROI.
Get it right at the beginning with UX
UX defines user requirements upfront through user involvement at the beginning of the process allowing you to get the user interface right before you build. On average this reduces re-development time by 50% which naturally translates into substantial savings. Couple this with lower costs for customer acquisition, lower support costs, increased retention and increased market share and, thanks to UX, you have the makings of a much healthier bottom line.
About UXD Group
UXD Group brings together specialized usability experts who are passionate about what users really want and are trying to achieve, with a focus on user-centred design through various research and analytics methods. uxdgroup.com